Project goal

The main aim of the project is to increase media skills and knowledge of young people/elders on critical thinking and media literacy, also breaking the stereotypes on groups with the risk of exclusion by developing media products (co-creating media content – interview, blog, YouTube channel, articles, public opinions, personal stories & social media tool-kit).

target group

The target group of the project is young people and elders (age 18-60+) from Ida-Virumaa, Harjumaa and additionally students from Tallin University, Baltic Film and Media School (unprofessional media co-creators). Project will be dedicated mainly to Russian speaking audiences, but also includes other representatives. .

Main Activities

1.   Interviews – recorded and published on social media; blog posts – created and published

2.   Public discussions

3.   During project will be created educational toolkit on media literacy